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‘Be There With Hyundai’ Program Announces Ivory Coast Team Slogan for 2014 FIFA World Cup™
Winning slogan –‘Elephants charging towards Brazil!’ - to be displayed on the national team bus during the 2014 FIFA World Cup
13 May 2014 – Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup Brazil™, has announced the Ivory Coast team slogan for the tournament, following the completion of the ‘Be There With Hyundai’ (BTWH) program. The winning slogan; ‘Elephants charging towards Brazil’, will be displayed on the national team bus that will transport the Ivory Coast players during the tournament. Fans from around the world submitted over 160,000 slogans aimed at capturing the passion of each national team competing in the 2014 FIFA World Cup Brazil™. From this figure, three slogans per country were shortlisted online, with fans invited to vote for their favourite. In total, the campaign received nearly one million votes, and the author of the winning slogan for the Ivory Coast national team will receive a specially-made photo of their slogan displayed on the Ivory Coast team bus during the tournament. Since its launch at the 2006 FIFA World Cup Germany™, BTWH has sparked huge media interest, and the automaker’s exclusive program continued its success at the 2010 FIFA World Cup™ South Africa, with the active participation of thousands of football fans all over the world. Since Hyundai signed the agreement to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan™ in 1999, Hyundai has successfully served as the official automotive partner of 2002, 2006, 2010 FIFA World Cups™ as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of international football, Hyundai has significantly boosted brand awareness and brand image.
All winning slogans for the 32 national teams competing at the FIFA World Cup can be found on the FIFA.com @ http://www.fifa.com/worldcup/games/be-there-with-hyundai/